A press release should be about 300 to 600 words but there really is no set limit or guidelines. Alot of press release distribution companies accept any word limit.
Press release requirements – Press Release Examples
Make sure to optimize your press release via keywords, tags and targeted anchor text in the urls and links to make them easier to find and rank in search engines.
Each press release will have your press contact’s name, phone number, and email. You can also include your company website in the contact section.
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