Professional, well-written copy is one of the easiest ways in which to build up your reputation and credibility with journalists and news outlets.

Give your reader a reason to click your headline. Your headline should provide some benefit for the reader to want to click it and learn more. Find an angle that will make your story interesting for a journalist. Provide relevant information about a company’s unique products/services. Press releases will help you rank higher on search engines and be found in places like google, yahoo and bing. Press release distribution will also help you rank for more keywords relative to your website.

Make sure to optimize your press release via keywords, tags and targeted anchor text in the urls and links to make them easier to find and rank in search engines. Avoid press release distribution sites that use NoFollow links to link to your website. Alot of the press release sites use nofollow links, make sure they allow doFollow links to help improve your seo when you distribute your press release online to news outlets and journalists.

Make sure to include a quality boilerplate, A boilerplate essentially, is like the about us section of your press release and It should provide a brief summary or overview of your company and what you do.

Press release distribution services can send your press releases to a wide network of targeted media outlets that will publish your news on their site or news feed.

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Press Release Tips

How To Write A Press Release  – Press Release Templates 

Press Release Distribution